Yellowstone River
Ranch Resort
Brand Strategy | Visual Identity Design | Logo Design | Iconography | Merchandise Design | Copywriting | Social Media Templates
Step into the heart of Montana's Yellowstone River and prepare for an unparalleled experience. Yellowstone River Ranch Resorts takes immense pride in its role as stewards of this land, offering guests the opportunity to immerse themselves in the active life of a Montana ranch. From rich fishing and game opportunities to horseback riding, ATVs, hiking, and beyond, the adventures are boundless.
Scheduled to open in 2024, Yellowstone River Ranch is masterfully transforming a 1930s ranch house and two grain bins into charming AirBnB accommodations, complemented by rustic wagons and cozy yurts, all celebrating the ranch's storied history. Exciting plans are in store, including upcoming music and art festivals, and even wedding accommodations. And for our RV enthusiasts, fear not! Yellowstone River Ranch Resort's 36-lot RV park with full hookups is just next door, with expansion plans to accommodate 80-90 lots in the future.
Let's not forget Yellowstone River Equipment Company, a tow-hauling service that's an integral part of Yellowstone River Ranch. These seasoned experts are dependable, hardworking, and fully equipped to transport your load anywhere, authorized to haul in every state in the lower 48.
Founder Cameron Jones sums it up perfectly: 'We're thrilled to bring these two entities to life, offering our guests an authentic Montana experience. We eagerly await visitors from around the world to our beautiful ranch and resort.'
Our collaboration with Yellowstone River Resort has given life to an incredible concept, embracing the ranch's core essence and future outlook, with doors set to open next year.
Design Strategy: Yellowstone River Ranch's design philosophy revolves around capturing the essence of the Montana ranching experience. The design reflects the rugged beauty of the Montana wilderness while celebrating the rich outdoor activities available at the resort. The approach seamlessly blends tradition with modernity, creating a visual identity that resonates with both the history of the ranch and its exciting future.
The logo of Yellowstone River Ranch encapsulates its unique identity. Inspired by Montana's ranching heritage and natural beauty, the logo features a branding iron, symbolizing this rich culture. The sweeping curves of the "Y" in Yellowstone mirror the meandering Yellowstone River, which flows through the land. The logo's horns pay homage to the rich mountain life and outdoor adventures, while the fishing barb adds excitement for anglers. The overall design evokes a trail vibe reminiscent of the Lewis and Clark expedition.
Complementing the visual elements is a slab serif typeface that exudes a rugged yet upscale and classy impression. This typeface perfectly mirrors the character of Yellowstone River Ranch – a place where rustic charm meets refined elegance.